SMS Merge

SMS Merge is a powerful free feature in Messenger. It brings you the power of Dynamic Tagging to the composition of your SMS Messages. Something you may be familiar with in Email Marketing but now through Messenger, its ready for SMS!

Using Messenger SMS Merge Tags you can personalise the content of thousands of SMS so each one of your clients feel like you are TXTing them, and them alone.

You simply import a CSV file containing fields of data specific to each individual recipient, then add the fields to the message. This allows the message to contain personal information that could include the persons name, location, subscription preferences, favourite colour, clothing sizes, literally any information you have about your customers.

Step 1. Prepare a CSV File for SMS Merge and Upload it

The first step to utilise the power of SMS Merge Tags is to prepare a CSV File (Comma Separated Variable). This file becomes a list of your Recipients.

The top line of your CSV file should contain a list of all the fields you want to be able to add to your message, separated by a comma, for example 'Mobile,Name,City,Colour'. The first column should always be the mobile number for the recipients in international format.

Each line below the top line should list all the details for each individual recipient in the same order as your fields and again separated by a comma, for example '642715414141,Bob,Hamilton,Brown'

Mobile,Name,City,Colour
642715414141,Bob,Hamilton,Brown
44854212124,Jason,Bristol,Orange
14082225555,Kate,Carcassonne,Red

In this example a header row has been included defining the name of the tag you can insert.

Using the uploader you can either select and upload your pre-prepared CSV file or simply drag the CSV file into the drag and drop area. Messenger will then check to make sure the file is a CSV file and has the above layout and import all your recipients details into Messenger ready for you to create your Message and send.

Step 2. Composing your Message with SMS Merge Tags

Once you have imported CSV file details you are ready to compose your message. To do this simply enter your message text into the Message field and when you wise to add recipient specific data click the insert tag button and choose the field you wish to add. For example you could enter "hello" and then choose name from the Insert Tags menu. Continue entering text and adding SMS tags until your message is complete.

Preview Mode

In the Preview Mode you will see the SMS Merge Tags rendered with the longest value as an example of the message you are sending out. This allows you to keep track of your Message Parts and Character Count as you compose your message.

SMS Merge Tags and Drafts

Composer automatically saves your messages as you are working and this applies to SMS Merge messages also so you can come back later without losing your Recipients, or your Message Content.

Entering Merge Tags directly

Rather than adding Tags via the Insert Tag dropdown menu, more advanced users can simply type in a "$" symbol followed by the Merge Tag name in Parentheses. For example to add the Name merge tag a you would type `'${Name}''

Ready, Set.... Send

Once you are happy with your SMS Merge message and have checked how it looks using the Preview Mode you can send the message immediately, or schedule the message to be sent later.